Social and Political Issues

Introduction This paper discusses a number of social and political issues. First, it discusses about the actual rulers of the United States of America. Second, it discusses about problems affecting the family and how the society can help solve those problems. Lastly, the paper examines the relevance of religion in a culture.Advertising We will write a custom critical writing sample on Social and Political Issues specifically for you for only $16.05 $11/page Learn More Ruler of the United States of America The politics of 12st century in the United States of America is quite different. This is because it no longer centers on leadership but on the pursuit of private interests. The rulers of the United States of America are the multibillion dollar corporations and the wealthy individuals. The wealthy Americans who own means of production have very significant influence in the United States of America. It is important to point out that the corporations and t he wealthy individuals have business interests both locally and internationally. Due to this, their primary interest is to protect their local and international investments. This can only be done effectively when they have significant say on the way United States is being ruled. The corporations and the wealthy have powerful influence on both domestic and foreign policies, especially those with economic implications. The men and women in the United States’ political scene are both owners of businesses and investments. They are also representatives of major corporations with significant influence on national and foreign policies. Vividly, these corporations and wealthy Americans are the ones controlling the nation’s economy; they are to be found in the real estate industry, agricultural and financial industries. These are key industries in the development of the nations. Therefore, they will do everything possible to ensure they influence the way policies are formulated and implemented both domestically and internationally. Besides, the wealthy, corporate organizations and the military personnel also have significant control over the nation’s rule. The military has been used by the corporations and the wealthy individuals to protect the interests of the nation, which are actually the interests of the corporations and the wealthy. The military is therefore rewarded by being allowed to have some influence on the rule of the United States, especially when it comes to implementation of foreign policies with respect to national and international security.Advertising Looking for critical writing on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More What the society should be doing to help the family One of the major problems facing the families today is that of divorce. Divorce in the American society is rising at an alarming rate. The consequence of this has been the broken families. Many children are being brought up in dysfunctional families; this is quite detrimental to the society at large since families are the primary units of the entire society. Moreover, with the growing information technology, information has become so easy to obtain that the contents of information are not being appropriately regulated to ensure only target recipients are reached. This has led to the problem of pornography in families. Children can now access pornographic materials. This has contributed to moral and ethical decadence not only within the family, but also within the society at large. The federal government should take an initiative to reduce the rate of divorce. This should be made a national goal and every citizen be sensitized on the importance of maintaining marital sanity within the family units. The non-governmental organizations, in collaboration with the government, should also play an important role in finding out the real courses of divorce and hence recommend and e ncourage the citizens on the dangers of divorce on individual selves and the children. Besides, even though there is freedom of worship within the entire American society, it is important that Christians and Muslims take a lead in teaching the public on the importance of having a unity family where children grow up with both parents, unless either of them dies. The marriage principles of both religious groups promote a harmonious family environment. In relation to pornography, both the federal government and the parents should be obliged to ensure children and underage individuals do not access pornographic materials. The government should play the part of coming up with legislations prohibiting use of pornographic materials in public places. The legislations should also restrict the availability of pornographic materials in certain websites. Parents’ role is to openly talk to their children about the dangers of accessing the pornographic materials and the moral implications such materials have on them.Advertising We will write a custom critical writing sample on Social and Political Issues specifically for you for only $16.05 $11/page Learn More Relevance of religion to a culture Religion is good for a culture. At individual level, everyone has some spiritual need that needs to be satisfied. In this case, it is important for the social cultures to tolerate religion irrespective of the kind of religion one subscribes to. Moreover, religion has played a major role in creating harmony in the society. For instance, the Christian belief on forgiveness and good neighborliness has served to promote good morals amongst the members of many cultures. In other words, religion creates a sense of togetherness and belonging amongst a group of individual subscribing to particular religious beliefs. The fact is that culture defines what a society is, but it does not tell where life originates from. This is where religion comes in to bridg e the gap. Culture may explain what kind of society there is; however, religion plays a major role in helping the societal members to reflect on the beginning of life and existence. Conclusion The big corporations, the wealthy and also the military are the ones ruling the United States of America. Also, families have problems related to divorce and pornography. The government and parents should be concerned. Religion also is important to cultures for various reasons. This critical writing on Social and Political Issues was written and submitted by user Jaxon E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Fly And #465 Essays - Emily Dickinson, A Vision, Free Essays

The Fly And #465 Essays - Emily Dickinson, A Vision, Free Essays The Fly And #465 Geoff Eng 219 3/4/00 The Fly and #465 Emily Dickinson in her poem #465, covers the subject of death in a way that I have not seen before. She delves right into the last sounds she heard when the narrator died, which was a fly buzzing. The last actions of this world are concluded by the assigning of keepsakes, the last few tears while waiting the King. And now, in the midst of this silence, Emily chooses to introduce the buzzing of a fly. This common household pest's incessant buzz becomes all the dying can hear. The fly is a significant part of the poem and in this essay, I will give examples as to why and how. I think the fly has special significance in the poem. Beelzebub was often portrayed as a fly: Lord of the Flies, and there is a strange tone about this poem, as though the dying person is a controller, an organizer, a cold person in fact, her last steps towards death were so calculated, The Eyes around-had wrung them dry-/And Breaths were Gathering firm/ for the last Onset-when the King/Be witnessed-in the Room.(ln 5-8). She is waiting for King (God) to come and take her to the after life. She has calculated death, then this pest interposes itself , Between the light and me(ln14) her peaceful transition to heaven was interrupted. The fly suddenly opens up the possibility that all is not about to proceed as expected, even after death. And the fact that this is also a posthumously written poem, when I died,(ln 1) suggests that there's some cause for the dying person not to be resting peacefully in heaven. Something went wrong, something interposed between 'the light' (a symbol of heaven) and herself. More than anything this poem is about the uninvited in our lives, it also has echoes of 'the fly in the Vaseline', the thing that always goes wrong. The death is planned out, the will is taken care of, and then the nasty fly joins her and destroys her peaceful death with its bothersome buzz. That buzz could be the unconfessed sins she hidden from god, but what ever it is, it has a profound affect on her afterlife by leaving her with this incessant buzzing. The room of the dying is haunted by an uncomfortable, daunting Silence. The comparison of this quiet to the the stillness in the Air between the heaves of storm(ln4) intensifies the feeling of anticipation for some frightening event. If you are out jogging in the summer and you start to see dark storm clouds looming overhead, there is a panic that comes, you could get caught in the storm. The clouds as beautiful as they may seem while inside, as soon as the storm begins, they let loose their power. I think the implied author is entering, in imagination; the very moment of death here is darkness itself. Which is why this poem is, for me, so chilling. So many of the poems insist on a life after death, a spiritual reawakening. But this poem ends on a note of obliteration and overwhelming darkness, accompanied only by the sound of the buzzing. The fly is also a symbol of decay and dissolution, and even of disease, and contamination. It's a brilliant idea, a common household pest, and also a powerful symbol of evil, uninvited and distracting. This image of distraction is particularly noticeable, especially on first reading the poem. Everything's going so much according to plan it's as though these people are on a stage reading their script, going through pre-conceived motions. And then suddenly there's the gatecrasher, the thing outside the script that completely distracts the dying person, and threatens to rob her of her moment of vision.... And then the Windows failed - and then/ I could not see to see - (ln 15) makes it doubly clear that the moment of vision (windows/eyes failing) has been stolen from her and that, in effect, the fly has won by becoming the very last thing the speaker hears, and imagines - I think the fact that she sees it as Blue is not because she can see it but because she is imagining it. The irritation

Low Interest USDA Farming Microloans for US Veterans

Low Interest USDA Farming Microloans for US Veterans Thanks to of all places, the latest Farm Bill, U.S. veterans will find it easier to get low-interest Microloans​ to help them start and maintain small farms and ranches. With the United States running out of farmers, and a growing number of new veterans needing jobs, the farming Microloan program for veterans, administered by the Farm Service Agency (FSA) of the U.S. Department of Agriculture, helps serve both needs. Advantages of the Microloans First of all, the 2014 Farm Bill specifically exempts the USDA Veteran Farmer Microloans from the more restrictive repayment terms required by other USDA Direct Operating Loans. In addition, the program offers more flexible access to credit and serves as an especially attractive loan alternative for smaller farming operations like specialty crop producers. Eligible Microloan applicants can borrow up to $35,000, with repayment terms that will not exceed 7 years. Additional loans are available to cover annual operating expenses and are repaid within 12 months or when the agricultural commodities produced are sold. Under the Farm Bill, interest rates for veterans’ Microloans are limited to 5% or the current interest rate for traditional USDA Direct Operating Loans, whichever is less. As of February 2015, the interest rate for a USDA Direct Operating Loan was 2.625%. The USDA has also seen to it that the Microloans for veterans will also have a simplified application process and less stringent requirements regarding farm management experience. No Farming Experience? According to the USDA, the Microloan program administrators realize that many veterans who apply for loans will not have the required â€Å"traditional farm experience† or have not been raised on a farm or ever even lived in a farming community. Also See: New Website Helps US Veterans Find Careers in Agriculture To accommodate them, the FSA says it will consider a veteran’s experience in small business or in any self-guided apprenticeship program as a way to meet the farm management requirement. â€Å"This will assist applicants who have limited farm skills by providing them with an opportunity to gain farm management experience while working with a mentor during the first production and marketing cycle,† states the FSA. What the Microloans Can Be Used For Eligible veterans can use Microloans for: Initial start-up expenses;Annual expenses such as seed, fertilizer, utilities, land rents;Marketing and distribution expenses;Family living expenses;Purchase of livestock, equipment, and other essential materials;Minor farm improvements such as wells and coolers;Hoop houses to extend the growing season;Essential tools;Irrigation; andDelivery vehicles. Eligibility: What is a ‘Veteran Farmer?’ Under the 2014 Farm Bill, â€Å"Veteran Farmers† are finally recognized as a separate and unique class of farmer for purposes of USDA loan eligibility. Except for the requirement of military service, the definition of Veteran Farmer is the same as the long-standing USDA definition of beginning farmers and ranchers. According to the USDA, â€Å"beginning farmers and ranchers,† are defined as persons who have never operated a farm or ranch, or who have operated a farm or ranch for not more than 10 consecutive years. So, Microloans for veterans are available to persons who have served in the Armed Services – and – have never operated a farm or ranch, or have operated a farm or ranch for not more than 10 years. How to Apply for a Microloan Eligible veterans can either download the USDA Microloan application from the USDA website or pick one up at their local Farm Service Administration field office. Applicants who have problems gathering information or completing the application forms should contact their local Farm Service Administration office for help. After completing the required paperwork, applicants should submit the farm loan application to their local Farm Service Administration office.

Law and the Media Case Study Example | Topics and Well Written Essays - 1500 words

Law and the Media - Case Study Example The reason that was given for this was that it seemed that these file-sharing companies were not innocent by reason of lack of knowledge as they had, The court unanimously agreed that "distributors of technology that enables copyright infringement can be found liable for their users' actions, but only if a plaintiff can point to evidence that the distributor took "affirmative steps" to foster infringement."4 The court also said that actual knowledge was required to prove that these ISPs (Internet Service Providers) were liable for the copyright infringement. It is misleading to call this case "Grokster" because this company and the other jointly accused companies opted for an out of court settlement with the plaintiffs and Steam Cast was the only company that decided to go on to contest the case. This company then moved for a summary judgement at the US District Court for the Central District of California, and was not allowed to keep its communications and business plans privileged and confidential. It was found that Stream Cast was guilty of devising the Morpheus software and the Open Nap network to find itself the same consumer base as Napster. Its open advertising to promote its business and blatantly allowed its users to infringe copyrights of Music companies and was even guilty of encouraging and assisting them in such means. The whole business model was based on copyright infringement according to the presiding Judge Wilson5 .The Company was freely distributing this software and relying on sponsor revenues. The fact that it took no "meaningful" steps to halt its activities or prevent its customers from doing so . The only flimsy excuse that the company had was that it had given a warning to its customers in its user-agreement, yet it did little to enforce this agreement. Judge Wilson said in his concluding speech that, "This court finds that no reasonable fact finder can conclude that Stream Cast provided Open Nap services and distributed Morpheus [software] without the intent to induce infringement".6 Legal issues and academic opinion arising from the case The age of information technology has made the internet the copyright infringer's playground. The convenience and low cost at which this has been done has prompted the law enforcement authorities to stand up to the challenges of the protection of intellectual property rights .This problem arose in the case of peer-to-peer (P2P) file-sharing. This judgement has given a new dimension to the law of Copyright.

Accident Victim Interview Essay Example | Topics and Well Written Essays - 500 words - 2

Accident Victim Interview - Essay Example The accident victim is one of the 112 workers on the site when the accident happened. The explosion occurred in the center of the refinery, a place where bagging took place. In this place, a network of conveyer belts and elevators fed the storage facilities with the complete work. The explosion came from sugar dust explosion. He onlookers and witnesses of this fateful night explosion reported seeing flames of fire rise as high as the height of the nearby story buildings. The workers present in the building were going about their duty when the explosion occurred. Sugar dust was the explosive substance as identified by OSHA, who came into the site of the accident after two hours. The explosion weakened the entire structure especially the packaging area, which was completely dismantled by the explosion. After putting out fire, sugar that had now melted in the silos remained alight and required specialized equipment to smolder it to recover some bodies still missing. The company was shor tly shut down as heavy fines from OSHA were placed on the company because of safety violations. In addition, the company incurred heavy insurance costs and other medical bills. The accident victim sustained fatal injuries on the legs because of stepping on the molten sugar as he ran away from the explosion sight. Luckily, he fell into the river and was able to swim his way out of the river and get help quickly. His legs had to be operated on, which means that he was hospitalized for three months. After leaving the hospital, he stayed on a wheel chair for six months before he could walk again. It was only after two years that he could find a new job to do as the former company closed down. OSHA circulated some regulations to make workers aware of the risk associated with working in sugar refineries to protect them from dust explosions. Although he works at the same capacity, this victim is a changed person. He understands the regulations

Media Misrepresentation and Emotive Writing

Media Misrepresentation and Emotive Writing COOKING UP DRAMA When reporting on an issue as serious as methamphetamines, its important not to lose your head, writes Matt Cramb Wheres the statistician? Image: ABC AUSTRALIA IS UNDER SIEGE, or at least, thats how ABCs 2017 docu-drama series Ice Wars frames the ever-lurking issue of crystal meth; against dramatic music and flashing imagery of so called ice dens and their denizens, cooks and ice monsters. This hyperbolic name-calling helps nobody, especially not those already embroiled in the stigma surrounding methamphetamines, serving only to further polarise pundits. This leads to similarly overly-authoritative articles such as that from Harm Reduction Australia (HRA), published on February 12, five days after the first episode aired. In their Huffington Post article, titled The ABCs Ice Wars Is Exploiting Vulnerable Addicts, HRA calls for the entire series to be pulled from the network due to a segment following the life of a schizophrenic man addicted to ice. Both texts were written poised to make a positive difference in the community, but are loaded with murky pathos and blinding octane action which topples their ambitions. Information is set into the background, with emotion taking centre stage. It remains to be seen whether this appeal to emotion will propel a stronger community response against the drug, but without the armaments of solid facts to equip it, such a response cannot hold. The Riot Squad, complete with perfectly-angled dashcam. Image: ABC Ice Wars Appeal to Emotion Professor Nicole Lee summed it up when she wrote, Most of what is reported in [Ice Wars] is not incorrect, but it lacks nuance and context. For example, when Ice Wars reports a figure of 1.3 million for Australians who have tried ice, it passes this exaggeration off as a shocking revelation, following with, friends and members of your family would have to have tried ice. This is a perfect example of the shows extreme lack of effort to reconcile facts with on-screen action, over-representing the most shocking and dramatic aspects of Australias campaign (not war, mind you) against ice. Not only is the figure quoted above actually lower, as the Australian Drug Strategy Household Survey conducted in late 2015 reported closer to 850,000 Australians who had used crystal methamphetamine, it doesnt accurately represent the number of regular users at all. Per Lees figures, part of her article on the topic titled Ice Wars Message is Overblown and Unhelpful, a miniscule 0.25% of the population over 14 years uses methamphetamines regularly. Despite the evidence, Australians are prone to overestimating the scale of ice use, found an online survey conducted by the National Cannabis Prevention and Information Centre (NCPIC). They reported that almost 50% of survey respondents thought 30-100% of Australians had tried ice, with only 14% correctly estimating the figure. The misinformation and misrepresentation left throughout ABCs Ice Wars can only serve to further decrease this figure. Ice Wars, in this regard, is more Highway Patrol than hard-hitting documentary. And the NCPIC, who were responsible for bringing this information to light, despite their usual focus on cannabis? Defunded in December of 2016, the Department of Health citing the release of the National Ice Action Strategy as a major contributing factor. Where is Cannabis Wars, seeing as over 8.3 million Australians have tried the drug? Surely at this figure, friends and members of your family would have to have tried cannabis? Professor Jan Copeland, the former director of the now-defunded NCPIC, said of the research; The most worrying aspect of this is that it normalises ice use in the minds of those who may be thinking of trying it. Ice Wars glosses over these vital statistics, instead foregrounding the more photogenic drug raids and silencing all the above sources. Emotional quotes such as, You lose your soul. You lose everything, are given more time and focus than all of the research conducted on this topic in recent years. Shaky and over-exposed camera angles of barred house fronts with an overlaid narrator talking about the dangers of ice addiction may be more aesthetically appealing, but when Ice Wars employs this and similar visual techniques to heighten the tension and drama and backgrounds crucial information, it does nothing to advance the cause they are championing. It definitely shows something when a hazmat-suited police officer counting numbers off while sorting evidence baggies is better television than an explanation as to what those numbers actually mean. Attempts at fearmongering fall flat trying to leap over the gaps presented in this supposedly educational series. Very interestingly, one of the visual techniques the show uses to fearmonger are several eye-in-the-sky camera angles taken via drone to present an authoritative documentary tone, a tone Harm Reduction Australia unwittingly emulates in their own article. Theres a lot of myths about methamphetamine. Image: ABC The ABCs Ice Wars Is Exploiting Vulnerable Addicts Appeal to Authority Boldly emblazoned, just underneath the catchy head- and by-line of the Huffington Post article, The ABCs Ice Wars Is Exploiting Vulnerable Addicts, are the names and qualifications of the two authors, Gino Vumbaca and Tony Trimingham, president and vice-president of Harm Reduction Australia respectively. For context, Harm Reduction Australia is an organisation dedicated to increasing practices in Australian drug policy which focus more on lessening the impact of drug use in cases where the user is unable or unwilling to stop [using]. Their article, or at least the article co-penned by their president, condemns the ABCs brief focus on an ice user and schizophrenic. When they begin their article with the phrase; à ¢Ã¢â€š ¬Ã‚ ¦we believe there is no option but to call for the rest of the series to be halted from broadcastingà ¢Ã¢â€š ¬Ã‚ ¦ its unclear whether the we is Vumbaca Trimingham or HRA itself. Later, they attest that It is the policy of NSW Healthà ¢Ã¢â€š ¬Ã‚ ¦, and end their article with a quote from Dr Marianne Jauncey, quick to point out her position as Director of the Sydney Medically Supervised Injecting Centre. The quote itself is largely irrelevant to the rest of the article, exploring a tangent they only lightly touched upon; the issue of misrepresentation. Theres a lot of myths about methamphetamine, she is quoted as saying. Perhaps it is fitting that this quote is used to conclude an article written by people intentionally and artificially exaggerating their status, because stapling her quote to the end of the article does exactly that. This contradiction is exemplified in the following quote: The public have no reason not to believe this [information provided by the ABC] is true given the authoritative nature of the source from which it came. However, it is simply untrueà ¢Ã¢â€š ¬Ã‚ ¦ Simultaneously rebuking the ABC for an authoritative tone while adopting that very same tone further highlights the emphasis and citations leveraged by Vumbaca Trimingham to promote their ideology. The article discredits sources which discuss statistics, such as ABC Breakfast who claims that it takes 18 months to get off methamphetamine, while heroin only takes 10 days, which while in context was appropriate to Vumbaca Triminghams point, also effectively silences all data surrounding the issue. The ABC series appears to be failing badly on reporting the evidence, posits the article, after itself claiming, à ¢Ã¢â€š ¬Ã‚ ¦investment in treatment and support provides far better economic, health and social outcomes than policing, courts and prisonsà ¢Ã¢â€š ¬Ã‚ ¦ while omitting all evidence. The audience is not given baseline knowledge on the issue but is led to believe the text is an authority on said issue, only muddying the waters further. Granted, this may have been done deliberately to promote Vumbaca Triminghams organisational agenda or to draw in a more engaged audience. However, it does nothing to help their contention or the ice user whose plight they bemoan. Interviews with these people, those directly involved in the science and numbers, would have been much appreciated. Image: ABC Both texts are filled with their own flaws and misrepresentations, including Ice Wars use of emotion over reason, and Harm Reduction Australias authoritative tension, but both silence or omit important data and statistics to their detriment. By coaxing and corralling specific emotional responses from the audience, the texts hinder the change they are trying to action. While they are trying to help, without preparing their audiences with accurate facts and relevant data, the issue will become more nebulous and difficult to tackle. And its already bad enough. Bibliography: Author/s Unknown 2016, National Drug Strategy 2016-2025, Intergovernmental Committee on Drugs, accessed 22/2/17, http://www.nationaldrugstrategy.gov.au/internet/drugstrategy/Publishing.nsf/content/73E3AD4C708D5726CA257ED000050625/$File/draftnds.pdf Author/s Unknown 2017, Harm Reduction Australia, Harm Reduction Australia, accessed 20/2/17, http://www.harmreductionaustralia.org.au/ Author/s Unknown 2017, Whoops!, National Cannabis Prevention and Information Centre, accessed 22/2/17, https://ncpic.org.au/ Fogarty, S 2016, Cannabis addiction support centre to close doors after government cuts funding, Australian Broadcasting Corporation, accessed 22/2/17, http://www.abc.net.au/news/2016-11-04/cannabis-support-centre-to-close-after-funding-cut/7994558 Ice Wars 2017, television program, Australian Broadcasting Corporation, Sydney, 8 February Lee, N 2017, Ice Wars message is overblown and unhelpful, The Conversation, accessed 20/2/17, http://theconversation.com/ice-wars-message-is-overblown-and-unhelpful-72719 National Drug Alcohol Research Centre 2015, Australians are overestimating meth use, University of New South Wales, accessed 22/2/17, https://ndarc.med.unsw.edu.au/news/australians-are-overestimating-meth-use Trimingham, T Vumbaca, G 2017, The ABCs Ice Wars Is Exploiting Vulnerable Addicts, Huffingon Post, accessed 20/2/17, http://www.huffingtonpost.com.au/tony-trimingham/the-abcs-ice-wars-is-exploiting-vulnerable-addicts/

Critical Approach on Calvin Klein X Essay

To analyse this advertisement campaign, we use the critical approach theory. The first principle of this theory states that, all media messages are constructed. Some information is included, but much is also left out. Questions are not asked. Using this approach, we realize that in the Calvin Klein X ad campaign we chose, we only see images of muscular men but not pictures of scrawny looking men. The question is, does wearing Calvin Klein X make you look muscular and hot? Is CK X the only way to make you look good? The way the X is placed on the men’s bodies brings the attention of the viewers to the body and not the product itself. What does this mean? The Ad is in black and white, is there a reason for this? The second principle of the Critical approach theory states that Media messages are constructed using a creative language with its own rules. The typography of the X used in the campaign looks as if it is 4 arrows combined together, pointing at the product. The background colour of the Ad is white, to not draw the attention of the viewers away from the muscular men wearing the product. The way these models pose will engage the interest of viewers. Hard lighting is used in the Ad to make the models appear very strong. The shot size of the Ad makes the viewers focus on the big X right in the centre of the body. The third principle states that Different people experience the same media message differently. Men will think that wearing CK X will automatically make them look hot and women will think that if their boyfriends wear CK X, it will make them look hot. However, some men might think that this Ad objectifies men into eye candy. This Ad would be more directed to the adults, kids would not be interested in this. Furthermore, parents who are more conservative and people of the older generation, especially in the Asian context will think that this Ad is disgusting. People who are more religious and believe in that not showing your body to the public will not like this either. They would not be interested in the product too. The fourth principle states that the media consists primarily businesses driven by a profit motive. Because of the profit motive, the media will do anything to gain revenue. Thus at times, sensitive topics and images are brought up. This is because it will engage the interest of many people and when they are interested, they will automatically purchase the product. Even if they do not purchase, the â€Å"hot topic† will be spread around through word of mouth, gaining the attention of everyone. The fifth and last principle of the critical approach theory states that the media has embedded values and points of view. The Ad gives the point of view that in order to be hot and muscular, one has to wear CK X. The Ad is as though it is saying that is ok to be open about your body as the men in the Ad are not clothed. Not everyone will agree with this values and point of views and thus, this Ad will not be able to reach out to everyone except to those who are interested.